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Aaron Baker
Aaron Baker

3 Followers

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Dec 13, 2020

CXL Minidegree: Conversion Optimization Part [7/12]

In our rush to launch products, we often overlook the importance of user research. A lack of data can result in missed opportunities and poor product decisions. …

5 min read

CXL Minidegree: Conversion Optimization Part [7/12]
CXL Minidegree: Conversion Optimization Part [7/12]

5 min read


Nov 30, 2020

CXL Minidegree: Conversion Optimization Part [5/12]

Topics we focused on this week Introduction to Google Analytics Landing Page Optimization What “Analytics” is? Basically, there is money pouring into marketing (Something happens) then you hope to get more money out of it. Analytics answers ‘How’ this happens. Think about the numbers as behaviours (What’s behind the numbers) Example Tracking blog…

5 min read

CXL Minidegree: Conversion Optimization Part [5/12]
CXL Minidegree: Conversion Optimization Part [5/12]

5 min read


Nov 22, 2020

CXL Minidegree: Conversion Optimization Part [4/12]

Where should you position the Value Proposition on every page where you want people to take action. “make them an offer they cannot refuse.” What does a good value proposition look like? you need to address the problem the user is having You should be able to target your target…

5 min read

CXL Minidegree: Conversion Optimization Part [4/12]
CXL Minidegree: Conversion Optimization Part [4/12]

5 min read


Nov 15, 2020

CXL Minidegree: Conversion Optimization Part [3/12]

Introduction Words help us sell. The only goal of sales copy is to get users to take action. The Process of Writing Great Copy Research Customer, product and competition Outline and guideposts Draft Copy Conversion boost Revise, rearrange Test 1. Research To produce compelling copy, you need to know; why people are buying the product, to begin with how…

5 min read

CXL Minidegree: Conversion Optimization Part [3/12]
CXL Minidegree: Conversion Optimization Part [3/12]

5 min read


Nov 8, 2020

CXL Minidegree: Conversion Optimization Part [2/12]

When structuring your marketing machine, it’s essential to use ‘best practices’ as the foundation. Best practices will not build the frame of your building. Strong marketing departments are constructed similarly to lego, with each piece representing a new finding. The more parts, the more detailed your marketing can be. The…

5 min read

CXL Minidegree: Conversion Optimization Part [2/12]
CXL Minidegree: Conversion Optimization Part [2/12]

5 min read


Nov 2, 2020

CXL Minidegree: Conversion Optimization Part [1/12]

It is always with the best intentions that the worst work is done. Oscar Wilde As marketers, too often do we make assumptions on what will work. Of course, anyone worth their price will typically work from best practices. But… is that enough? So now we have the best of…

5 min read

CXL Minidegree: Conversion Optimization Part [1/12]
CXL Minidegree: Conversion Optimization Part [1/12]

5 min read


Oct 11, 2020

Part [12/12] Review of CXL’s Digital Psychology and Persuasion

Almost 46 hours of lectures and readings and we’ve finally made our way through the course material. In this weeks review of CXL’s Digital Psychology and Persuasion mini degree, we explore the psychology of products. …

6 min read

Part [12/12] Review of CXL’s Digital Psychology and Persuasion
Part [12/12] Review of CXL’s Digital Psychology and Persuasion

6 min read


Oct 4, 2020

Part [11/12] Review of CXL’s Digital Psychology and Persuasion

During the 11th week of lectures in CXL’s Digital Psychology and Persuasion Mini-degree, we continue learning about Brian Cugleman’s behavioural design training model. The Digital Psychology & Behavioral Design Training, The Digital Psychology & Behavioral Design Training, taught by Brain Cugleaman. Brian’s goal is to teach his framework for designing online experiences that under-promise and over-delivers on…

5 min read

Part [11/12] Review of CXL’s Digital Psychology and Persuasion
Part [11/12] Review of CXL’s Digital Psychology and Persuasion

5 min read


Sep 28, 2020

Part [10/12] Review of CXL’s Digital Psychology and Persuasion

During this week’s (week 10) lectures of CXL’s Digital Psychology and Persuasion Mini-degree, we continue learning about creating influential design and Brian Cugleman’s behavioural design training model. Educating Customers Customers need to understand our offering, and in order to do so in a digital environment, it’s as simple as to…

5 min read

Part [10/12] Review of CXL’s Digital Psychology and Persuasion
Part [10/12] Review of CXL’s Digital Psychology and Persuasion

5 min read


Sep 21, 2020

Part [9/12] Review of CXL’s Digital Psychology and Persuasion

During this week’s (week 9) lectures of CXL’s Digital Psychology and Persuasion Mini-degree, we begin learning about creating influential design and Brian Cugleman’s behavioural design training model. Influence and interactive design Brian Cugleman presents a framework that illustrates research being done on Human Behavioral Patterns. …

8 min read

Part [9/12] Review of CXL’s Digital Psychology and Persuasion
Part [9/12] Review of CXL’s Digital Psychology and Persuasion

8 min read

Aaron Baker

Aaron Baker

3 Followers

Bubble.io Developer at https://momentumgroup.tech/ Digital Markete and lifelong learner

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