Topics we focused on this week — Topics we focused on this week Introduction to Google Analytics Landing Page Optimization What “Analytics” is? Basically, there is money pouring into marketing (Something happens) then you hope to get more money out of it. Analytics answers ‘How’ this happens. Think about the numbers as behaviours (What’s behind the numbers) Example Tracking blog…

Where should you position the Value Proposition — Where should you position the Value Proposition on every page where you want people to take action. “make them an offer they cannot refuse.” What does a good value proposition look like? you need to address the problem the user is having You should be able to target your target…

Introduction — Introduction Words help us sell. The only goal of sales copy is to get users to take action. The Process of Writing Great Copy Research Customer, product and competition Outline and guideposts Draft Copy Conversion boost Revise, rearrange Test 1. Research To produce compelling copy, you need to know; why people are buying the product, to begin with how…

CXL Minidegree: Conversion Optimization Part [2/12] — When structuring your marketing machine, it’s essential to use ‘best practices’ as the foundation. Best practices will not build the frame of your building. Strong marketing departments are constructed similarly to lego, with each piece representing a new finding. The more parts, the more detailed your marketing can be. The…

It is always with the best intentions that the worst work is done. — It is always with the best intentions that the worst work is done. Oscar Wilde As marketers, too often do we make assumptions on what will work. Of course, anyone worth their price will typically work from best practices. But… is that enough? So now we have the best of…

Almost 46 hours of lectures and readings and we’ve finally made our way through the course material. In this weeks review of CXL’s Digital… — Almost 46 hours of lectures and readings and we’ve finally made our way through the course material. In this weeks review of CXL’s Digital Psychology and Persuasion mini degree, we explore the psychology of products. In this, we learn not so much what drives decision making, but how can you…

During the 11th week of lectures in CXL’s Digital Psychology and Persuasion Mini-degree, we continue learning about Brian Cugleman’s… — During the 11th week of lectures in CXL’s Digital Psychology and Persuasion Mini-degree, we continue learning about Brian Cugleman’s behavioural design training model. The Digital Psychology & Behavioral Design Training, The Digital Psychology & Behavioral Design Training, taught by Brain Cugleaman. Brian’s goal is to teach his framework for designing online experiences that under-promise and over-delivers on…

During this week’s (week 10) lectures of CXL’s Digital Psychology and Persuasion Mini-degree, we begin learning about creating influential… — During this week’s (week 10) lectures of CXL’s Digital Psychology and Persuasion Mini-degree, we continue learning about creating influential design and Brian Cugleman’s behavioural design training model. Educating Customers Customers need to understand our offering, and in order to do so in a digital environment, it’s as simple as…

During this week’s (week 9) lectures of CXL’s Digital Psychology and Persuasion Mini-degree, we begin learning about creating influential… — During this week’s (week 9) lectures of CXL’s Digital Psychology and Persuasion Mini-degree, we begin learning about creating influential design and Brian Cugleman’s behavioural design training model. Influence and interactive design Brian Cugleman presents a framework that illustrates research being done on Human Behavioral Patterns. The framework shows how you can direct attention, how…