Part [9/12] Review of CXL’s Digital Psychology and Persuasion

Influence and interactive design

The cues are as follows

Digital Psychology & Behavioral Design Training

  • Anticipation reward
  • Feeling confident
  • Boosting Self-efficacy
  • Triggering the reward system
  • No fight-or-flight
  • Releasing an endorphin response
  • Value Prop
  • Trust bling
  • Benefits and features
  • Based on industry applications
  • Uses industry terms, rather than behavioural science jargon
  • Based on principals that are easy to identify and apply
  • Tied to common UI, Typically used in conversion rate optimization
  • Easy to learn and apply
  • A decent blend of theory and practice


  • What to focus on in design for behaviour change
  • How to contrast superficial versus real metrics
  • How to quickly measure outcomes
  • These are the outcomes that you want to focus on in order to influence behaviour change.

Vanity Stats

  • Pageviews
  • Signing up, subscribing
  • Downloading
  • Retweeting
  • Voting, liking, plussing (Google +)
  • marking content as offensive
  • Posting/answering
  • Questions
  • Commenting
  • Forwarding, sharing
  • Tagging
  • Bookmarking
  • Comprehending
  • Desiring
  • Deciding
  • Acting
  • Well, it’s because it is expensive. You actually have to go out and survey customers to see what people are thinking. Do what you can to try and get this information. If you are able to do this, you’ll get deeper insights to see what is working.
  • Do you have to follow the order presented?
  • The reality is that practitioners will go for whatever that works. They can come in any order, what matters is if you get the result
  • Lose — lose
  • You’ve used psychology in a bad way. Ex: a website that discredited themselves — social media marketer with a low social media following.
  • Essentially anything that we can create has the potential to create behaviour change will only continue to work as long as they are engaged with us they focus purely on engagement strategies. Ddifferent memory and nudging techniques

Behavioural User Interface Devices: Descriptors

Final thoughts



-- Developer at Digital Markete and lifelong learner

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